Cognitive computing, such as IBM Watson, can quickly understand and reason vast amounts of structured and unstructured data, like sounds and images, in the same way humans do—by reasoning, learning, and interacting to improve accuracy overtime. to help organizations discover patterns in data and anticipate what is likely to happen next.
Traditional analytics can provide data for businesses to draw insights from, cognitive can more easily predict outcomes and turn insights into actionable recommendations, which can impact real business decisions.
According to the IBM Institute for Business Value…
of surveyed marketing and sales executives say cognitive computing
will be a disruptive force.
of surveyed outperforming companies agree that cognitive computing is
important for their organizations' futures.
of surveyed respondents say they have a cognitive strategy today.
"Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing."